Biography

Ashlee Weisser joined First Watch in 2023 as Senior Vice President of Financial Planning and Analysis, with over 15 years of experience guiding financial strategy and success at several national restaurant concepts. Most recently, Ashlee served as Chief Financial Officer at Maple Street Biscuit Company, where she led all aspects of financial planning and analysis, product and menu analysis, and operations analysis, growing the brand’s footprint from 35 to 55 restaurants during her tenure. Previously, Ashlee held several financial leadership roles at Bloomin’ Brands, Inc., Red Robin and Darden Restaurants. Ashlee earned a Bachelor of Science degree in Psychology from the University of Florida and an MBA in Finance and Management from the Crummer Graduate School of Business at Rollins College. In 2020, Ashlee was recognized as a 40 Under 40 honoree by the University of Florida Alumni Association.